AI-powered app builder Lovable has launched a promotional campaign offering new subscribers two months free on its Pro 1 plan, cutting the effective monthly cost in half for early adopters of the no-code platform.
Half-Price Access to AI Development Platform
The promotion, accessible through the code NEXTPLAY-LOV-25, reduces Lovable’s Pro 1 monthly subscription from $25 to zero for the first two months. Users who apply the code at checkout see the discount applied immediately, with billing set to resume at the standard $25 monthly rate after the promotional period ends.
Lovable’s platform lets users build functional web applications and websites through conversational AI. The Pro 1 tier typically costs $25 per month when billed monthly, positioning it as an entry point for founders, product managers, and designers exploring rapid prototyping without traditional coding.
Who Benefits from the Discount
The promotional pricing targets several user groups the platform serves. Founders working on early-stage startups can validate ideas faster without upfront development costs during the free period. Product managers can create interactive prototypes to test concepts with stakeholders before committing to full development cycles.
Designers gain access to a tool that transforms sketches and descriptions into working interfaces, while marketers can build landing pages and campaign microsites without engineering resources. The two-month window gives users substantial time to evaluate whether Lovable fits their workflow.
Standard Pricing Structure
Beyond the promotional tier, Lovable offers two main subscription levels. The Pro plan runs $50 monthly and includes 200 credits per month, designed for fast-moving teams collaborating in real time. Credits roll over up to 100 unused units, and the plan supports unlimited users sharing a single subscription.
The Business tier also costs $50 monthly but allocates 100 credits per month while adding advanced controls suited for growing departments. Both plans offer annual billing options and allow teams to pool resources across multiple collaborators.
Platform Capabilities and Market Position
Lovable competes in the expanding no-code development space by emphasizing AI-driven creation. Users describe their desired functionality in natural language, and the platform generates working code using modern web frameworks. The system supports integrations with external services and includes templates for common use cases like e-commerce stores, portfolios, and event platforms.
The promotional offer arrives as no-code tools gain traction among non-technical users seeking faster paths to functional software. Lovable’s approach differs from drag-and-drop builders by using large language models to interpret intent and produce custom implementations rather than constraining users to preset components.
How to Claim the Promotion
New subscribers can access the discount by entering NEXTPLAY-LOV-25 during the checkout process. The code applies automatically to the Pro 1 monthly plan, showing the $25 reduction before payment confirmation. After the two-month promotional period, billing continues at the standard monthly rate unless users cancel or modify their subscription.
The platform accepts major credit cards including Visa, Mastercard, American Express, and UnionPay. Users must provide payment information upfront, though no charges process during the promotional months. The offer appears available to new accounts, though Lovable has not publicly specified geographic restrictions or expiration dates for the code.
Lovable joins other development platforms experimenting with aggressive promotional pricing to build user bases. The two-month free period gives the company an extended window to demonstrate value while users work through learning curves typical of new tools. Whether the conversion rate from promotional to paying subscribers justifies the revenue deferral remains to be seen as the no-code market matures.
